A creative senior buyer and stylist with nearly a decade of international experience across the Middle East, London and Paris.
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PERSONAL SHOPPING
As a personal shopper, Farah empowers clients to express themselves with confidence. She embraces the philosophy of buying fewer, but higher-quality items, and curates personalized wardrobes tailored to each individual's lifestyle. Farah selects brands and styles that align with her clients' preferences, declutters their existing wardrobes, and transforms pre-owned pieces through restyling. Leveraging her extensive fashion expertise and connections with fashion and couture houses, she can source unique and bespoke items from around the globe.
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RETAIL CONSULTANCY
With her experience in the Middle East and London, Farah possesses a deep understanding of diverse shopping behaviors and global markets. She has successfully enhanced and shaped the identities of the retailers she has collaborated with, consistently surpassing customer expectations. Farah's expertise lies in implementing buy strategies that not only achieve key performance indicators (KPIs) but also exceed them. She brings valuable skills in analytics, financial forecasting, and negotiation, particularly in managing multi-million dollar buy budgets.
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BRAND CONSULTANCY
Having curated a range of over 150 brands in a span of 7 years, encompassing established labels like Balenciaga, Dries Van Noten, Gucci, and Saint Laurent, as well as emerging talents, Farah has acquired invaluable insights into translating artistic talent into successful business endeavors. She skillfully balances creativity and profitability by leveraging her deep understanding of market trends and brand building. This enables designers to freely express their creativity while simultaneously cultivating the commercial aspect of their businesses.
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